Selling Your Wares, Without Selling Yourself: The Art of Being a Lowly Merchant and Feeling Proud of it is a book in the town library of Kolyma.

The first chapter is entitled: 'The Truth of Falsity.' It describes how to make a totally worthless item seem like a 'must have' for the gullible buyer.

A later chapter entitled: 'The Serious Business of Talking Funny' details how to adopt a foreign accent and use fragmented grammar to convince the same gullible buyer that you are not just some ordinary con-artist trying to make a quick gold.

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